Established in 1969, Kidstuff is a toy store specializing in educational toys that inspire individuality and reward curiosity. The company embraced the internet in the late 1990s and maintained success with several websites over the next several decades.
While the brand experienced online success for years, sales started to drop so the company began offering its products directly through marketplaces including eBay, Amazon and Walmart. However, this presented new problems; selling on multiple sites meant they had to track inventory from three different places. Kidstuff needed a marketplaces solution that would not only help them generate more revenue, but also provide an easier way to manage inventory.
Cart Channels supercharged Kidstuff's ability to manage multiple listings across eBay, Amazon and Walmart,
enhancing their efficiency and helping them scale. With Cart.com, the brand was able to:
Effortlessly transfer Kidstuff's data from one database to another
Provide easy reporting and integration with DesktopShipper to make important decisions in real time
Use the bundling feature to create one listing per item that was shared across marketplaces
Streamline the business with automatic tracking and inventory management
In the past four years, Kidstuff has experienced accelerated growth online. Cart Channels increased their productivity and efficiency across the entire company.
While other companies faltered during the 2020 pandemic, Kidstuff doubled orders and easily handled increased demand
New streamlined processes meant Kidstuff didn't have to hire more personnel
Increased listing efficiency meant more time to focus on scaling the business
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