Feed Marketing

How Lucira Health got at-home COVID-19 tests into customers' hands fast

Case Study
EastonDigital

Company

Lucira Health

Category

Feed Marketing

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Lucira Health

The Company

Lucira Health has developed an at home COVID-19 test kit that delivers PCR-quality molecular accuracy in the palm of your hand in 30 minutes or less. Bringing accurate, easy-to-use self testing into the home, Lucira's technology is transforming how the world reduces the spread of infectious diseases. Founded in 2013 by UC Berkeley bioengineering alumni, today the company boasts the first and only FDA EUA authorized single-use PCR quality molecular COVID- 19 test available over the counter.

The challenge

Lucira Health had thousands of COVID-19 home test kits ready for distribution pre- and post-2021 travel surges, but needed a strategic network for nationwide fulfillment to get tests into the hands of consumers. This led the company to launch on Amazon in early November 2021, but their efforts to scale and leverage Amazon's vast fulfillment distribution network were met with multiple challenges, including: restock limits, listing suppressions, logistical visibility/organization and bandwidth.

The solution

Lucira Health had thousands of COVID-19 home test kits ready for distribution pre- and post-2021 travel surges, but needed a strategic network for nationwide fulfillment to get tests into the hands of consumers. This led the company to launch on Amazon in early November 2021, but their efforts to scale and leverage Amazon's vast fulfillment distribution network were met with multiple challenges, including: restock limits, listing suppressions, logistical visibility/organization and bandwidth.

The result

With Cart Channels, Lucira was able to:

Improve inventory planning & management

Lucira got near real-time monitoring and shipment executions to keep tests in stock during unprecedented demand surges.

Co-create Amazon policy exemptions

The team crafted and argued for constant increases on stock limits, and expedited the review of product listing restrictions.

Deliver on customer expectations

A variety of tactics and strategies ensured that customer delivery wait times were dramatically reduced during the nationwide scarcity of test kits.

This test saved my mother-in-law from getting COVID!

"My 82-year-old mother-in-law was flying in to visit us and we had all tested negative on antigen tests so felt confident she could visit safely. But my daughter had some persistent symptoms so tested her with the Lucira (molecular) test to be sure and she tested POSITIVE! It was very sad to tell her (mother-in-law) we could not pick her up and she'd have to fly right back home, but I believe it saved her life! I will never trust another antigen test again! I will only buy Lucira from now on."

A real Amazon review

5 out of 5 stars

The Numbers

Nearly

95%

in-stock rate of Lucira's at-home COVID tests

Stock limits increased nearly

10,000%

in a matter of weeks

Potential listing suppression issues resolved in less than

24 hrs

Customer delivery wait times decreased from 30 days to

2 days

or less

What Pay Later can mean for your bottom line

64%

more likely to purchase—

consumers say they are more likely to make a purchase with a retailer that offers interest-free payment options.8

56%

increase in average order value (AOV)—

businesses with pay-over-time messaging on their site saw a 56% increase in overall PayPal AOV.9

84%

of buy now,

pay later (BNPL) users decide to use a BNPL solution prior to checkout.10

80%

of buy now,

pay later (BNPL) users agree that seeing a BNPL message while browsing gives them the ability to spend more.11

Find out how Cart Feed Marketing can improve your advertising ROI fast.

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Solutions

Resources

PrivacyEULATerms
PayPal

Grow your business with the name shoppers trust

Consumers are nearly 3 times more likely to complete their purchase when PayPal is available at checkout.1
Activate PayPal

Give your customers their preferred ways to pay

With PayPal, your customers can pay with PayPal, Venmo, Pay Later options, and many more on just about every device—all with one seamless checkout experience.
PayPal Digital Payments
PayPal payment methods
Major Credit and Debit Cards
PayPal payment methods
3x purchase completion
Consumers are nearly 3 times more likely to complete their purchase when PayPal is available at checkout.2
+13% repeat purchase
Merchants who display PayPal have seen a 13% increase in repeat purchases and higher average order values.3
+28% conversion
Merchants have seen a 28% increase in conversion when PayPal is selected.4

Turn browsers into buyers with Pay Later

at no additional cost to your business

Help increase sales by offering Pay Later options to your customers. Pay Later allows customers to pay over time while you get paid up front—at no additional cost to your business. Businesses with pay-over-time messaging on their site have seen their overall PayPal average order value increase by up to 56%.5

Pay in 46
Customers can pay for purchase in four interest-free payments.
PayPal Credit7
A digital credit line that includes a special financing offer.
PayPal mobile mockups

What Pay Later can mean for your bottom line

Percent ring meter
64%
more likely to purchase—consumers say they are more likely to make a purchase with a retailer that offers interest-free payment options.8
Percent ring meter
56%
increase in average order value (AOV)—businesses with pay-over-time messaging on their site saw a 56% increase in overall PayPal AOV.9
Percent ring meter
84%
of buy now, pay later (BNPL) users decide to use a BNPL solution prior to checkout.10
Percent ring meter
80%
of buy now, pay later (BNPL) users agree that seeing a BNPL message while browsing gives them the ability to spend more.11
PayPal Venmo screen

Let them Venmo

Venmo is already a part of PayPal Checkout—at no additional cost. Gain appeal to Venmo customers who are active spenders8 with more spending power9. And help bring more visibility to your business with a payment method customers can easily share.

Users icon
70M+ users prefer to pay with Venmo10
Approval icons
Popular with Millennials and Gen Z shoppers
Growth icon
Venmo can increase the repeat of purchases by 19%11

PayPal is one of the world's most preferred, trusted, and familiar brands12

More than half of consumers say they place more trust in businesses that accept PayPal.13 In fact, 49% of PayPal users say they've abandoned a purchase because PayPal wasn't an option.14
PayPal icon
400M+
global users
20+
years of experience
200+
markets around the globe
100+
different currencies

Get the speed, support, and protection your business deserves

Payment icon
Instant access to funds
Access card payments, send money, or make a payment from your bank account. You're credited immediately while the payment is processing. Funds settle instantly into your PayPal business account.
Shield icon
Fraud detection
Save time and money by letting PayPal help you handle the risk of fraudulent transactions with our fraud, chargeback, and Seller Protection* capabilities (on eligible transactions). Our AI technology works hard to monitor all of your transactions—so you can focus on what matters most.
*Available on eligible purchases. Limits apply.
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Global compliance
PayPal payment solutions help you meet your global compliance standards, such as PCI and PSD2, bringing international markets within reach for your business. Our platform has built-in compliance with two-factor authentication provided by cards (3D Secure). We include automatic updates as security protocols change.

Activate PayPal on your Cart Storefront today

Be sure to activate the latest PayPal features by following these simple steps.
Activate PayPal

Getting started is easy

Step 1: Create an account with PayPal
Call 1 (855) 787-6112 to speak to a dedicated account representative meant for those with AmeriCommerce online stores.
Step 2: Enable Cart Payments by PayPal
Navigate to Settings > Payments & Taxes in your Cart.com Online Store admin. From there, you can activate Cart Payments powered by PayPal.
Step 3: Enable PayPal Checkout + Pay in 4
Navigate to Tools > Apps & Add Ons > PayPal Checkout in your Cart.com Online Store admin. From there, you can sign in to PayPal and enable the integration into your online store.
PayPal activate screen

Add the value of PayPal to your business

Simple, transparent pricing15
Domestic fees per transaction**
PayPal Digital Payments16
3.49% + $0.49
Cart Payments, powered by PayPal
As low as
2.30% + $0.30
**US domestic fees; fees vary by country and are subject to change.
1Nielsen, Commissioned by PayPal, A Study to understand and measure the impact that PayPal has for US-based LE merchants across different verticals (e.g., health and beauty, travel, fashion) by Nielsen Behavioural Panel of desktop transactions from 15,144 US consumers between July 2020 and September 2020.
2Nielsen, Commissioned by PayPal, A Study to understand and measure the impact that PayPal has for US-based LE merchants across different verticals (e.g., health and beauty, travel, fashion) by Nielsen Behavioural Panel of desktop transactions from 15,144 US consumers between July 2020 and September 2020.
3An Online Study Commissioned by PayPal and conducted by Netfluential in November 2020, involving 1,000 US online shoppers ages 18 - 39. (Among PayPal users, n = 682)
4Nielsen Online Survey Commissioned by PayPal, June 2020 of 2,801 US consumers including at least 200 PayPal transactions and 200 non-PayPal transactions in each vertical.
5Average lift in overall PayPal AOV for merchants with PayPal Credit messaging versus those without, 2019 PayPal internal data.
6About Pay in 4: Loans to California residents are made or arranged pursuant to a California Finance Lenders Law license. PayPal, Inc. is a Georgia Installment Lender Licensee, NMLS #910457.
7PayPal Credit is subject to consumer credit approval.
8Online study commissioned by PayPal and conducted by Logica Research in May 2020 involving 2,000 US consumers; half were PayPal Credit users and half were non-PayPal Credit users.
9Average lift in overall PayPal AOV for merchants with PayPal Credit messaging vs. those without, 2019 PayPal internal data.
10Online study commissioned by PayPal and conducted by Netfluential in November 2020 involving 1,000 US online shoppers ages 18 - 39 (among BNPL users, n = 357).
11Online study commissioned by PayPal and conducted by Netfluential in November 2020 involving 1,000 US online shoppers ages 18 - 39 (among BNPL users, n = 357).
12Morning Consult - The 15 Most Trusted Brands Globally. March 2021. Morning Consult surveyed over 330,000 consumers across 10 international markets to provide a global view on the current state of consumer trust across brands.
13Ipsos conjoint study of 10,500 online shoppers across US, UK, Germany, Australia, Italy, Spain, and Brazil conducted in Q4 of 2018.
14Online study commissioned by PayPal and conducted by Netfluential in November 2020 involving 1,000 US online shoppers ages 18 - 39 (among PayPal users, n = 682).
15Our standard rate pricing listed herein is for US transactions only in USD and is effective starting August 2, 2021.
16PayPal Digital Payments includes payment methods such as PayPal, Pay Later options including Pay in 4 and PayPal Credit, Venmo, Pay with Rewards, and Checkout with Crypto.